Client: Shinola

Project: 10,000 Hours Creator Series

About
A multi-city portrait series across New York City, Detroit, and Chicago, highlighting individuals and the discipline behind their craft.

Approach
Shot in real environments with a lean crew, focusing on process, texture, and lived-in moments. Built as a scalable system of short-form films and cutdowns designed for digital.

Impact
A repeatable storytelling framework brands can use to highlight talent, culture, and values across markets—driving deeper audience connection through authentic, character-driven content.

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W.K. Kellogg Foundation