Approach
Captured real workshops, business owners, and engineers inside the Academy, focusing on honest conversations and Detroit-centered visuals that showed how technology, training, and community investment intersect.

Impact
The film expanded Apple’s storytelling beyond technology products, connecting their $500B U.S. investment and Manufacturing Academy initiative to real American businesses and workers. Activated across Apple and partner platforms, the project increased awareness of the Academy’s mission to train companies in advanced manufacturing and support domestic innovation.