Approach
We pitched and secured funding for the project, then worked closely with local voices using a vérité style that centered lived experience and let the landscape shape the story.

Impact
The campaign moved REI’s storytelling beyond gear and into environmental justice, connecting outdoor culture to real land equity issues in Eagle Harbor. Distributed across brand and partner platforms, the film expanded awareness, deepened engagement, and supported REI’s advocacy around protecting land and community access to the outdoors.