Client: Cure Sickle Cell Initiative / NHLB
Project: Cure Sickle Cell
About
A documentary campaign sharing the stories of patients and doctors advancing genetic therapies that could cure sickle cell disease, exploring the realities of pain, fear, and hope.
Approach
Filmed intimate interviews with patients, families, and clinicians, creating custom video content for the Initiative’s newly launched website that explained evolving science through real human stories.
Impact
The campaign moved conversations about sickle cell beyond clinical research, connecting audiences to the people behind the science. Distributed across the Initiative’s website and partner platforms, the films expanded awareness, strengthened community connection, and supported national efforts to educate patients about emerging cure pathways.
